A corporate video today is much more than office shots, coffee mugs, and smiling employees. It’s a branding tool - emotional, visual, and auditory. That’s why choosing the soundtrack isn’t just a technical step. It’s a strategic decision. Sound influences how viewers perceive your message far more than most people realize. It can build trust, emphasize innovation, add energy, or - if mismatched - completely undermine the message. A well-chosen soundtrack leaves the viewer thinking: “These people really know what they’re doing.”
