Music Style and Brand Identity - How to Match Them?
Modern Tech Brands
Style: Ambient, electronic, subtle beats
Effect: Creates a sense of innovation, digital focus, and minimalist aesthetics.
Example: An AI startup presenting its solutions - synthetic textures and soft pulses highlight technological sophistication.
Legal, Finance, and B2B Sectors
Style: Classical tones, calm harmonies
Effect: Emphasizes stability, trustworthiness, and professionalism.
Example: A law firm’s brand video - string instruments communicate confidence and authority.
Family Businesses, NGOs, Local Brands
Style: Acoustic guitar, warm piano
Effect: Adds authenticity, a personal touch, and human warmth.
Example: A local bakery or carpentry workshop - music that supports a story of passion and tradition.
Education, Training, HR
Style: Light lo-fi, motivational rhythms
Effect: Boosts attention, supports learning, creates a positive tempo.
Example: An online training provider - upbeat lo-fi keeps viewers engaged and focused.
Where to Find Music with a Legal License?
Finding the right track is one thing. Ensuring you can legally use it in a corporate video is another.
That’s why it’s worth using music libraries that offer commercial-use licenses, such as Closer Music. The platform allows you to filter tracks by mood, industry, emotion, or length. This not only speeds up the selection process but also ensures that the music truly fits your brand - and doesn’t just sound like a generic slideshow.
Real-Life Examples - How It Works
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A software house presenting mobile app development
→ Minimalist electronic music with a smooth pace - conveys freshness, innovation, order. -
A family-run woodworking business
→ Warm acoustic guitar and soft piano - suggests friendliness, tradition, and local values. -
A global logistics company
→ Energetic, rhythmic music - emphasizes speed, efficiency, and scale.
In each case, music becomes an invisible narrator - enhancing the story the company wants to tell, often without a single spoken word.
What Else Should You Consider?
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Track length: Does it match the length of the video, or do you need a loopable version?
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Tempo: Fast tempo energizes, slower tempo soothes - choose based on the film’s purpose.
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Dynamic flow: Does the music have emotional builds or peaks that can align with key scenes?
Final Thoughts - Music Is Not Just Background
Music in business videos is not background noise. It’s a powerful part of your brand message. If you want your video to look professional, feel authentic, and sound memorable - take time to choose the right soundtrack.
Choose wisely - not just by style, but also by license. Platforms like Closer Music make it easy to find music that is legally cleared, emotionally resonant, and aligned with your brand’s voice.
